The Opportunity

The multi-cultural market represents a significant, untapped growth opportunity for properly positioned companies. In 2007, both the African-American market ($845 billion) and the Hispanic market ($862 billion) are larger than the entire economies (2005 GDP measured in U.S. dollars) of all but nine countries in the world. Collectively both markets represent brand loyal consumers whose spending power are often discounted and under valued. The companies who take fullest advantage of these opportunities will need a set of comprehensive, end-to-end capabilities focused specifically on these unique markets.

The Global Consumer Innovation solution

A program focused on identifying and taking advantage of profitable market opportunities in these fast growing market segments. This includes providing market insights, developing qualified product and service concepts and developing and executing effective go-to market plans. We do this through focused concept development, leveraging our go-to-market alliances with the world’s leading multi-cultural marketing and advertising firms, and helping to take profitable innovation to the marketplace.

Who Benefits
Organizations focused on growth
Advertising Firms
Multicultural Marketing Firms
Venture Capital Firms
Early Stage Companies